Omar is a digital transformation and customer experience leader with more than 25 years of international experience helping organizations evolve into agile, connected, and customer-centric enterprises. At Pivots & Blocks, he leads digital and CRM transformation initiatives that merge visionary strategy with disciplined execution, guiding leadership teams through complex programs that deliver measurable impact.

Omar brings to P&B a career built across global consulting and enterprise environments including PwC Middle East, Accenture, Deloitte, Oracle, and CloudSense. He has also held leadership roles at Emirates Group, Al Tayer, and DMCC, where his Salesforce-led customer experience strategy helped the organization earn recognition as the world’s best Free Zone. His work has redefined loyalty ecosystems, modernized enterprise systems, and embedded data, automation, and AI into customer journeys to accelerate growth and engagement.

At P&B, Omar anchors the firm’s digital transformation and CRM advisory capability, working with boards and executive teams to design and deliver future-ready operating models that unite business goals, technology, and customer outcomes. His leadership reinforces P&B’s mission to transform strategy into execution and to create sustainable value through intelligent digital enablement.