Katrina is a commercial strategist and business lead with two decades across the full range of marketing disciplines, in both agency and client-side environments. At the core of her practice is organisational purpose: the conviction that when a business defines its fundamental reason for being, it unlocks its commercial power. That principle has shaped a broad body of work, from establishing brand purpose for international beauty lines and behaviour-change campaigns for the UK government, to global subscriber acquisition for media groups, FMCG launch strategy, and experiential events for the automotive sector.

Her distinction is range. She holds the strategic depth to interrogate a complex brief and the client-services discipline to stay relentlessly commercial, reading every challenge through a dual lens: defining what drives ROI while mapping the business case and operational reality needed to deliver it. Strategy left on a whiteboard does not satisfy her; execution does.

At Pivots & Blocks, Katrina leads purpose, brand and stakeholder-alignment engagements, and facilitates the executive workshops and coaching that move teams from a fractured brief to a unified mission. She is most valuable inside complex matrix organisations, managing team friction, navigating boardroom dynamics, and aligning cross-functional departments around a shared reason for being. For clients, she untangles messy corporate challenges and converts high-level strategy into high-performing, real-world execution.